It's enchanting

Designer homewares company, Maxwell & Williams has adapted a playful mix of bright colours, graphic floral prints and hand painted designs into its latest crockery collection, Enchante.

Enchante was developed by Maxwell & Williams creative director, Clair Chilcott.

Communication manager Madeleine Grant said the reason for moving to more vivid designs and colours was to meet market demands.

"Statement pieces with bright colours, graphic floral prints and hand pained designs are selling well this season, as are vintage patterns with dainty florals, stripes and polka dots," Ms Grant said. "Enchante's gorgeous designs decorated on fine bone china is the epitome of the current season's trends and can be used for everyday use and special occasions."

Ms Grant said there were many trends happening in the tableware and cookware which have all been included in the Enchante collection.

"Vivid and neon colours are trending very strongly across all categories from tableware through to cookware," she said. "These colours are used predominantly as solids although floral and graphic patterns are also combined with stories to add a playful look."

Ms Grant said that shapes were also trending from modern curves and waves to more elaborate baroque shapes, as are high gloss finishes with satin and mirrored metallics which create multi textured effects.

Maxwell & Williams design their crockery to be fashionable, stylish, affordably priced and with the aim to ensure that everyone can have the perfect table setting for all of their special occasions.

"To ensure that our customers are offered choice we range gift boxed dinner sets in 12, 16, 18 and 20 piece in various shapes as well as open stock items for replacements," Ms Grant said.

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