Five of Australia’s top travel and lifestyle instagrammers are visiting Penrith and its surrounds this week as part of a social media campaign designed to showcase the region’s top attractions and boost the local tourism economies.
Penrith MP Stuart Ayres annonced the five travel trendsetters will capture their experiences through stunning photographs, and share them with their combined 1.7 million followers using #ILoveNSW and #NewSouthWales.
The instagrammers have been engaged by the NSW Government’s tourism and major events agency, Destination NSW.
Mr Ayres said the “instameet” is a great opportunity to showcase some of the most beautiful parts of the Penrith region through the popular social media channel.
“These influential travel instagrammers will be capturing images of the region’s best lookouts, our magnificent Nepean River and Penrith Lakes, eateries and attractions during their three-day trip through the region,” he said.
“In between being up early to capture sunrise shots, and in position again for sunset, they’ll sample the region’s delicious produce, try fruit picking, and take part in adventure activities including canyoning and hiking.”
Mr Ayres said the trip coincides with the NSW Government’s “What I Love About Holidays in NSW” campaign.
“What I Love About Holidays in NSW campaign encourages locals, visitors, avid photographers and filmmakers to capture their extraordinary holiday experiences in NSW, and share them with the world,” he said.
“The instagrammers will be using the #ILoveNSW hashtag, and in turn, will encourage and inspire their enormous number of followers to take part in the campaign.”
The instagrammers will get to visit Sculptures at Scenic World, enjoy NSW produce and wines at Echo Point, experience a Blue Mountains Glow Worm Tour, and stay at the iconic Hydro Majestic Hotel in Medlow Bath.
The instagrammers are:
@helloemilie – 985k https://www.instagram.com/helloemilie/?hl=en
@jasoncharleshill – 385k https://www.instagram.com/jasoncharleshill/?hl=en
@william_patino - 164k followers https://www.instagram.com/william_patino/?hl=en
@melissafindley – 128k https://www.instagram.com/melissafindley/?hl=en
@Larissadening – 65k https://www.instagram.com/larissadening/?hl=en
The meet is from Tuesday, April 18 to Thursday, April 20.
For more information about the What I Love About Holidays in NSW campaign visit www.visitnsw.com/ilovensw.