IT'S SOCIAL networking in its most pure form.
Local businesses will converge on the Penrith RSL Club when the Success Women's Network hosts its fourth annual Penrith Business Expo on Wednesday afternoon.
At least 70 organisations will exhibit at the expo before a cocktail and networking function concludes the event.
"It's about networking, building strategic alliances with other local business and really promoting buying local in your area," network co-founder Cindy Steele said.
"They're all small to medium-sized local businesses promoting their business, there's a $10,000 business package someone will win on the day and we'll also have educational workshops while the expo is taking place."
Discovering the diversity of local businesses in Penrith and strengthening ties with other employers and employees is are expo benefits Ms Steele hopes attendees explore and make the most of.
"It's very important and always good to network," Ms Steele said.
"We've seen a lot of businesses increase clientele through networking and referral."
Ms Steele said previous expos attracted a varied crowd of business enthusiasts, from experienced entrepreneur to university students.
"It's a mixed bag of employees, employers and even people wanting to start up their own business," she said.
"This time we've got a communications and technology scene for the expo where they can learn more about upcoming technologies, the national broadband network and how it affects business."
The Success Women's Network is operated by Steele and fellow co-founder Natalie Moutia.
It hosts monthly lunches in the Penrith area to help businesses build strategic alliances and to help women in business.