Federal MP for Lindsay, David Bradbury, has welcomed the decision of the High Court to reject the legal challenge by the big tobacco companies against the Gillard Government’s world-leading plain packaging laws.
“This is a victory for everyone in our local community who has lost someone to a smoking related illness,” Mr Bradbury said.
“This decision is a relief for every parent who worries about their child picking up this deadly and addictive habit.
“This world-leading legislation will remove the last remaining form of tobacco advertising in Australia and send a clear message that the glamour of smoking is gone.
“In years to come, this measure will mean a reduction in cancer rates and less pressure on our health system.
“Plain packaging is a vital preventative public health measure, which removes the last way for big tobacco companies to promote their deadly products.”
Plain packaging will restrict tobacco industry logos, brand imagery, colours and promotional text appearing on packs. Brand and product names will be in a standard colour, standard position and standard font size and style.
All tobacco products sold in Australia must be in plain packaging by December 1, 2012.
Mr Bradbury said the big tobacco companies fought this legislation because they know it will work.
“The big tobacco companies are concerned about their profit margin; we are concerned about the 15,000 people who die from smoking each year and the $31.5 billion it costs taxpayers each year,” Mr Bradbury said.
“This is a great victory in the fight for this vital preventative public health measure.”
Further information about the Gillard Government’s plain packaging legislation can be found at yourhealth.gov.au