WITH more than 30 fitness centres in Penrith, competition is heating up.
Despite it being the start of the busiest time of the year for fitness and health kicks, gyms such as World Gym are offering $5 a week membership — about $40 a month less than the average price.
Manager Amanda Freeman said her centre had moved to a "low cost model" to attract more users and keep their current members.
"We're competitive," she said.
"When there's a financial strain, gym membership is the first to go.
"It's good there are different types of training, too.
"Some people like to do yoga as well as a workout."
Mira Donlan, who runs Fit n Fast in Henry Street, said the rise of gyms in Penrith had caught her by surprise.
"I didn't expect all these gyms but we were classed as one of the most obese countries in the world," she said.
"It's competitive here because of the influx of gyms - there are 30 fitness centres within a five-kilometre radius."
Memberships at Fit n Fast have doubled annually for the past three years and Donlan said her centre targeted the novice users — of which there were plenty in the area.
"We cap our dumb-bells to 30 kilograms to encourage beginners and we have members from young people to seniors," she said.
"It's mainly for those who are not gym-savvy."